It's still going to work the very same way", my exasperated other half hissed into my ear as I got containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding items, I sure fell for it. I am entitled to fall for great packaging, I have a dominating right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each style packages and made a run for the counter with them with my screaming kids and exasperated partner running after me in sluggish motion. It was certainly a 'die-hard' moment. You understand, when the hero is running away from a lot of wild bad guys with machine guns, and they're contending your feet or something ... and there's an explosion behind you ... and whatever takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. If I didn't like the product packaging develops a lot, I would find it funny enough. I am dead severe. In truth, I liked the product packaging creates so much, after utilizing up all the tissues in packages, I would eliminate the designs and put it into my 'needs to keep for referral' clear folder. I don't keep a great deal of things in there due to the fact that I am pretty selective about the styles that I like, but these packaging styles made the cut. They certainly did.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why spend so much money on the packaging?" Possibly you're also thinking that the cash should go towards establishing much better quality products ... for faster delivery options ... or perhaps the cash should go towards spending possible clients to costly suppers in Italian dining establishments. It's your call, actually.
However this is what I have to tell you, as a graphic designer and customer. The more effort you take into creating your packaging, more consumers will stop and take an appearance at your product packaging or what's inside the packaging. Now, does it make sense for me to state now that when they take and stop notice of your product packaging, your chance of getting them to buy your product increases? Exactly.
You see, the function of packaging is to grab the customer's attention. And without an electrifying product packaging, consumers are going to stroll past the stacks and stacks of other rival items ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice product packaging. Once they take a look and stop, you've won the very first round.
Consider it!
They have the here 'nature lover' packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I liked the packaging designs so much, after utilizing up all the tissues in the boxes, I would more info cut out the designs and place it into my 'must keep for reference' clear folder. I don't keep a lot of stuff in there because I am pretty selective about the designs that I like, but these product packaging styles made the cut. The more effort you put into creating your product packaging, more customers will stop and take a look at your packaging or what's inside the packaging papers.